Holly Willoughby launches YouTube show ‘Together’ amid marital tension

Former This Morning presenter Holly Willoughby is set to debut a new twice‑weekly YouTube series called Together on 28 July. The programme, produced by her husband Dan Baldwin’s Hungry Bear production company, marks her first major venture after leaving ITV in late 2024.

Insiders say the pressure of funding and perfecting the show has led to clashes between Willoughby and Baldwin, adding strain to their 19‑year marriage. While the duo hopes the series will give them full creative control, media analysts caution that shifting an audience accustomed to television and social‑media platforms to YouTube may be difficult, as the service’s viewership skews younger and more male than Willoughby’s traditional fan base.

Critics also note that the pre‑recorded format could lack the live‑TV spontaneity that made This Morning popular, potentially limiting audience engagement.