Expoagas 2026 projected to generate R$ 800 million in business

The 43rd Gaucho Supermarket Convention, Expoagas 2026, is scheduled to take place from August 18 to 20 at the FIERGS Event Center in Porto Alegre. The event is expected to generate approximately R$ 800 million in business, featuring 610 brands and attracting around 60,000 visitors.

Various industry players are utilizing the convention to launch new products and strategies. The Santa Clara Cooperative is focusing on health-conscious trends with new protein beverages and expanded cheese lines, including cottage and mascarpone. Additionally, Grupo Solar, through its brands Naturovos and Uêvo, is highlighting the growing importance of protein in the wellness market and introducing modernized packaging for its egg products.

The convention comes at a time when the supermarket sector in Rio Grande do Sul generates over R$ 75 billion annually, though it faces challenges such as competition from wholesale-retailers, e-commerce, and consumer debt.