Honda and Onitsuka Tiger debut motorcycle concept in Milan

Honda and the Japanese fashion brand Onitsuka Tiger have launched a strategic collaboration, debuting the ‘Onitsuka Tiger Honda Mid Sports Concept’ motorcycle at Milan Fashion Week. The concept bike was unveiled during the Onitsuka Tiger Spring/Summer 2027 Women’s Collection show on September 23.

The concept motorcycle features the signature ‘Tiger Yellow’ color and black stripes, drawing design inspiration from Onitsuka Tiger’s Mexico 66 sneakers. While Honda has not officially confirmed the base model, observers noted visual similarities to the CBR500R or the CB750 Hornet platform.

The partnership extends beyond motorcycles into apparel. Onitsuka Tiger presented a collection of footwear and clothing inspired by motorcycle culture, incorporating Honda’s iconic ‘Wing Mark’ logo. Both companies highlighted their shared Japanese heritage and commitment to manufacturing excellence as the foundation for this cross-industry venture.