Honda Cars Shaw opens as first Philippine dealership with new visual identity

Honda Cars Philippines (HCPI) has inaugurated Honda Cars Shaw in Mandaluyong City, marking the first dealership in the country to adopt the brand’s New Global Visual Identity. The facility is the first to be operated by HCPI’s subsidiary, Honda Cars Retail Philippines (HCRP).

Spanning approximately 1,811 square meters, the dealership features a six-vehicle showroom, a sales and service information area, and a customer lounge. The service department includes 17 bays dedicated to general repairs, spare parts, bodywork, paint, and preventive maintenance.

HCPI President Hidekazu Arai stated that the new design is intended to serve as a benchmark for future network implementations, aiming to create a more premium and consistent customer experience across sales and aftersales services.