Honey Deuce cocktail becomes major US Open revenue driver

Honey Deuce US Open cocktail Grey Goose tennis tradition

The Honey Deuce has established itself as a cultural icon and a major revenue driver for the US Open tennis tournament. The signature cocktail, made with Grey Goose vodka, lemonade, and raspberry liqueur, is garnished with honeydew melon balls to resemble tennis balls.

In 2025, the USTA sold 738,459 Honey Deuces at $23 each, generating approximately $16.98 million in revenue. This total exceeded the combined singles title prize money for winners Carlos Alcaraz and Aryna Sabalenka by nearly $7 million. Beyond the tournament grounds in Queens, the drink and its branded cups have gained popularity as lifestyle merchandise and a seasonal staple in New York City.

Entities

Arthur Ashe Stadium · Grey Goose · US Open · USTA

Sources

How to make the US Open Honey Deuce Cocktail at home, according to drink experts - Dining and Cooking [www.diningandcooking.com]

5 days ago

How the Honey Deuce Became the Real Star of the U. S. Open [observer.com]

3 days ago