Honeyjar launches AI platform to automate public relations tasks

Honeyjar, a startup led by CEO Michelle Masek and CCO Nadia Jamshidi, is introducing an AI-driven platform designed to democratize public relations expertise. The platform aims to provide founders, marketers, and other non-specialists with the strategic judgment and skills typically held by senior communications professionals.

The technology automates several core PR functions, including drafting pitches, identifying relevant journalists, creating media lists, and scanning news and social media to detect speaking opportunities and coverage trends. Rather than replacing human oversight, the platform is designed to integrate expert judgment to guide timing and strategy.

Masek, formerly the SVP of Marketing & Communications at Obvious Ventures, developed the tool to address the difficulty of scaling high-level communication strategies. Honeyjar is scheduled to participate in the TechCrunch Disrupt Startup Battlefield 200.