Hong Kong Tourism Board launches global “Only in Hong Kong” campaign

Hong Kong’s Tourism Board has introduced a new worldwide marketing effort called “Only in Hong Kong” that seeks to portray the city as a place to be felt rather than merely seen. The campaign highlights Hong Kong’s contrasts – from bustling urban districts to quiet natural spots – and showcases activities such as mahjong games, tram rides, Star Ferry journeys, skyline hikes, hidden beaches and events at Kai Tak Stadium.

The first television commercial premiered in Hong Kong on Monday after a digital and social‑media rollout began a week earlier. Subsequent phases will place the campaign on global and regional TV networks, local media channels and outdoor billboards, while inviting international influencers and mainland and overseas media to experience the city firsthand.