Hong Kong Tourism Board launches global “Only in Hong Kong” campaign

The Hong Kong Tourism Board (HKTB) unveiled a new international marketing campaign titled “Only in Hong Kong” (只在香港), positioning the city as “Asia’s World City”. The campaign, under the slogan “A City Made to See. A City Made to Feel.”, showcases Hong Kong’s diversity, contrasts and authentic experiences.

Highlights feature rides on the Star Ferry, skyline hikes, events at the new Kai Tak Stadium, visits to traditional neighbourhoods, Mahjong gatherings, hidden beaches, and the city’s hotel and bar scene. Instead of glossy images, the promotion uses everyday scenes, colour, sound and culinary cues to convey the local atmosphere.

Visually, the campaign adopts sixteen signature colours—such as “Dukling Red”, “Mahjong‑Green” and “Neon Green”—each representing a distinctive place or tradition. The four core attributes promoted are diversity, vibrancy, contrast and world‑class quality.