Hong Kong Tourism Board launches Old Town Central neighborhood experience

The Hong Kong Tourism Board (HKTB) has launched a new initiative to promote neighborhood tourism through the ‘Old Town Central’ experience. Centered around the Central-Mid-Levels Escalator, the project aims to encourage visitors to explore the city’s local culture, history, and culinary scene beyond major landmarks.

The initiative features four curated thematic routes: ‘Old Town Signatures’ focusing on traditional markets and temples; ‘Old Town Legacy’ highlighting historical sites like Tai Kwun and the Sun Yat Sen Memorial Hall; ‘Neighbourhood Taste’ showcasing everything from Michelin-starred restaurants to traditional tea houses; and ‘Art & Soul’ exploring street art and creative hubs like PMQ.

To enhance the visitor experience, the HKTB has introduced an interactive Augmented Reality (AR) guide and immersive audio tours featuring local residents. Additionally, the program includes limited-time themed cocktails at various local bars and special keepsakes to deepen the connection between travelers and the local community.