Hong Kong wellness market projected to reach HK$12.7 billion by 2028

Hong Kong is experiencing a significant rise in supplement consumption, particularly among millennial and Gen Z residents seeking to improve energy, immunity, and physical performance. This trend is part of a broader movement within the global wellness industry, which is currently valued at US$2 trillion.

Driven by factors such as an ageing population, increased health consciousness, and a rebound in tourism, Hong Kong’s wellness retail market is projected to reach HK$12.7 billion by 2028, according to an analysis by Frost & Sullivan. While many consumers use supplements like collagen, multivitamins, and creatine to support specific lifestyle goals, health experts caution that excessive use should not serve as a replacement for a balanced diet.