HONOR Rebrands with New Logo, Shifts to Global AI Device Ecosystem

HONOR announced a new corporate logo and the slogan “Dare to Be” at an event in Manila, Philippines, marking its transition from a traditional smartphone maker to a global AI device ecosystem company. The rebrand highlights the launch of new product categories such as the Robot Phone, an integrated phone‑robot hybrid, and the development of Agentic OS, a proactive AI operating system that coordinates tasks across phones, tablets, PCs, wearables and other devices. HONOR also introduced its AiMAGE imaging platform and a partnership with cinema‑camera maker ARRI to enhance mobile photography and video capabilities.

The company reported a 25% revenue increase in the first quarter of 2026, with overseas markets contributing more than half of total sales, making it the only Chinese brand to post positive growth in that period. International sales now account for over 50% of revenue, and HONOR holds a top‑two global ranking in foldable smartphones. The rebrand aims to appeal to younger consumers and position the brand as a leader in on‑device artificial intelligence and cross‑device hardware synergy.