Hook Dance Korea viral rain dance reaches 100 million views

The South Korean dance group Hook Dance Korea has become a global social media phenomenon after a video of the members dancing in the rain amassed nearly 100 million views. The clip was notably reshared by Instagram's official account, garnering approximately 800,000 likes.

Originally performing out of leader Aiki's studio, the group gained prominence through the program ‘Street Woman Fighter’. Hook is recognized for a unique performance style that integrates traditional Korean culture, K-Pop, and Hip-Hop. Representatives for the group stated that the viral moment captured a sense of free-spiritedness that occurs naturally during their practice sessions.