HORECA sector trade events drive business growth in Peru and Argentina

The HORECA sector in Latin America is seeing significant activity through major trade events in Peru and Argentina. In Peru, the second B2B Business Encounter for the HORECA 2026 sector, organized by the Lima Chamber of Commerce in alliance with Agromercado, generated approximately S/ 4.5 million in business opportunities for the next 12 months. The event brought together 50 suppliers and 15 major buyers, including DoubleTree by Hilton and Sonesta Hotel, facilitating around 350 business appointments. Key products of interest included pisco, olives, and native potato snacks.

In Argentina, the Hotelga 2026 exhibition concluded with record-breaking attendance and expansion. Organized by FEHGRA, AHT, and Messe Frankfurt Argentina, the event saw a 21% increase in visitors compared to 2025 and a 40% increase in surface area. The exhibition featured over 200 brands, with 90% of attendees identified as professionals. The event highlighted regional participation from Buenos Aires, Mendoza, Córdoba, and Neuquén, focusing on innovation, sustainability, and technology within the hotel and gastronomy industries.