Hormone therapy linked to healthier habits among post‑menopausal women, study shows

A U.S. cross‑sectional study of more than 10,000 post‑menopausal women found that those currently using hormone therapy were significantly more likely to follow recommended dietary, exercise and sleep guidelines than women who had never used hormones. Participants without hormone therapy reported lower fruit and vegetable intake, 19 % less compliance with strength‑training advice and shorter sleep duration. Researchers suggest the differences may be related to hormone levels such as FSH and estradiol, but cannot determine causality.

At the same time, the menopause market is expanding rapidly. Analysts forecast a global market value of over $24 billion by 2030, driven by health, OTC, supplement and digital products. In Germany, roughly nine million women are in the menopausal transition, supporting an OTC sector estimated at €400 million annually. Companies such as Phytolife (Menoelle), Kneipp and Klosterfrau are active in this space, offering products ranging from hormone‑free phytochemicals to prescription options.