Horror genre sees commercial growth and niche retail expansion

The horror genre is experiencing significant commercial growth, with market research from Nielsen indicating that profits in the sector have increased by nearly 26 percent year over year.

In Alexandria, Virginia, Chanthal Harris has opened Long Dark House, a bookstore dedicated exclusively to horror and supernatural themes. Following a career in aviation, Harris reports steady traffic from both long-time genre enthusiasts and new readers exploring the genre for the first time.

This trend in literature mirrors success in other horror media, such as the box office performance of films like Backrooms.