Hospitality industry in Brazil adopts AI and data analytics

The hospitality and motel sectors in Brazil are undergoing a digital transformation driven by artificial intelligence, automation, and advanced data management. The Associação Brasileira de Motéis (ABMotéis) will host the Motel Xperience Talks (MXT) in São Paulo on September 16 as part of Equipotel 2026. The event will address how AI and smart suites can enhance guest experiences and operational management without compromising the unique hospitality aspects of the industry.

Simultaneously, the broader hotel industry is focusing on the transition from data collection to strategic decision-making. At the Hotel Trends Conference 2026, organized by Hotelier News and Noctua Advisory, experts will discuss how AI and CRM systems can redefine commercial strategies and revenue management. Industry leaders, including Emile Gourieux of STR, emphasize that hotels must move beyond tracking simple revenue to analyzing profitability metrics such as TrevPar and Goppar to maintain margins amidst slowing occupancy rates in certain Brazilian markets.