Hospitality sector expands in Paraná with luxury and wellness investments

The hospitality sector in Paraná, Brazil, is seeing expansions focused on luxury and wellness tourism. Jurema Águas Quentes, a resort complex in Iretama, has invested R$ 1.5 million to develop Casa Jurema Imperial. This new high-end offering features five suites, private pools, and personalized services designed to provide privacy and autonomy while maintaining access to the existing resort infrastructure.

In Teixeira Soares, Virá Farm Hotel is expanding its structure with 38 accommodations, including chalets and bungalows. The hotel emphasizes a “farm to table” gastronomic concept and wellness-oriented activities such as kayaking, horseback riding, and nature walks. The property targets slow travelers and families seeking nature-integrated experiences.