Hospitality sector shifts toward regional venues and modular design

The hospitality and business events sectors are seeing significant shifts in infrastructure and design. In Brazil, the MICE (Meetings, Incentives, Conferences, and Exhibitions) market is experiencing a structural change as corporate events migrate from major capitals to regional destinations. In the Camboriú region, venues like The Forest Convention Center are capitalizing on this trend by combining high-level technical infrastructure with biophilic architecture and nature. This approach has led to a 20% increase in demand for corporate events at the facility over the last year.

In Europe, Marriott International is introducing a new interior architecture concept for urban hotels based on modular spaces. This design allows corporate meeting rooms to be dynamically transformed into leisure and dining areas, maximizing profitability per square meter. The innovation utilizes sliding furniture and mobile acoustic panels made from recycled materials, integrated with intelligent automation systems to allow rapid reconfiguration via digital commands.