Hospitality venues launch themed tea services for breast cancer awareness

Several hospitality venues are launching themed afternoon tea experiences in October 2026 to support breast cancer awareness.

In the United Arab Emirates, The Royal Tearoom at Atlantis The Royal is partnering with Jo Malone London for a ‘Blooming with Purpose’ event. The collaboration aims to encourage regular screening and early detection through a sensory culinary journey inspired by various fragrances. The initiative is part of a broader commitment by The Estée Lauder Companies to champion breast cancer awareness.

In Malaysia, PARKROYAL COLLECTION Kuala Lumpur has introduced the ‘Pink Serenity Afternoon Tea’ at the Botanist Lounge & Bar. Running throughout October, the program features pink-themed pastries and savory treats. For every set purchased, MYR 10 will be donated to the Breast Cancer Welfare Association Malaysia (BCWA) to support awareness efforts and assistance for those affected by the disease.