Hotel Shilla to open Shilla Monogram in Hanoi

Hotel Shilla is set to expand its global hospitality footprint with the opening of Shilla Monogram Hanoi Westlake in Vietnam on next month’s 23rd. Located in the Starlake City development, a key new urban center in Hanoi, the five-star lifestyle hotel aims to capture both business and tourism demand.

The property features 319 rooms, including deluxe rooms and signature suites on the top floor offering skyline views. The design incorporates local cultural elements, such as inspiration from traditional Vietnamese terraced rice fields. The hotel will offer five dining venues, including Dining M, Pastry M, the Korean restaurant Jinji, the Chinese restaurant Haseongo, and Bar M.

This marks the fourth Shilla Monogram location, following previous openings in Da Nang, Gangneung, and Xi'an. Following the company's established strategy, the Hanoi location will operate under a management contract model to minimize initial investment while maximizing brand competitiveness and operational expertise in the North Vietnamese market.