Hotels.com predicts Gothic aesthetic as major 2027 travel trend

According to the Unpack ’27 annual travel trends report from Hotels.com, the Gothic aesthetic is emerging as a significant year-round travel trend. Data indicates that 65 percent of travelers express interest in booking Gothic-inspired stays in 2027, characterized by moody, atmospheric environments such as neo-Gothic or Victorian-inspired architecture, candlelit corridors, and rich color palettes.

Search data from the platform also shows a 20 percent year-over-year increase in demand for castle stays. Notable properties fitting this atmospheric trend include The Bowery Hotel in New York, L’oscar London in the United Kingdom, Maison Métier by Hyatt in New Orleans, and L’Escape in Seoul, South Korea.