Hotmart launches AI tool Launchpad to create software without coding

At the Hotmart Fire 2026 event in Belo Horizonte, Hotmart CEO João Pedro Resende announced the launch of Launchpad, an artificial intelligence tool designed for the creator economy. Described as a “product that creates products,” the tool allows users to build applications, web pages, games, and other software using natural language commands without requiring programming knowledge.

Launchpad enables users to generate initial versions of software through text prompts, which can then be refined by adjusting colors, button positions, or adding new functionalities. The platform includes templates for common digital market needs, such as membership areas, quiz apps, scheduling pages, and video sales pages, though it also supports building projects from scratch.

Hotmart, which has processed R$ 50 billion in sales over 15 years, aims to expand its ecosystem by allowing content creators to add software to their existing portfolios of courses and communities. The tool has entered a beta phase and is available to event participants and existing customers. To encourage adoption, the company also introduced the “Hotmart Launchpad Challenge,” a competition offering acceleration grants of up to R$ 100,000 for selected projects.