House Foods launches Mirai House e-commerce site using ecforce AI platform

House Foods Group Inc. has launched its official e-commerce site, ‘Mirai House’, utilizing the ‘ecforce’ AI commerce platform provided by SUPER STUDIO Inc. The new platform is designed to support digital transformation (DX) by providing an AI-ready system infrastructure.

Through the implementation of ecforce, House Foods aims to facilitate the continuous rollout of highly planned products, streamline brand testing, and reduce the operational workload associated with e-commerce management. The integration also includes ‘ecforce ma’ for marketing automation and ‘ecforce bi’ for data visualization and analysis. These tools will enable the company to collect and analyze data from CRM initiatives, such as LINE messaging and scenario-based distributions, to execute high-precision marketing strategies.

Mirai House officially opened on May 29, 2026. Its debut product is a retort curry featuring the largest amount of beef in the company’s history, designed to meet specific consumer desires for high-volume meat content.