Hozelock deploys Polytag smart QR technology for garden products

Hozelock, a manufacturer of garden and outdoor products, has partnered with Polytag to implement smart QR codes across its product range. This deployment marks a first for the garden and outdoor sector, providing customers with direct access to product-specific guidance, including how-to videos and setup instructions, by scanning the codes on packaging.

The technology allows for adaptive content that adjusts based on the user's market and device language, enabling Hozelock to provide localized support through a single QR code. This is particularly useful for technical, high-value products where printed packaging may be insufficient for detailed instructions. The system also serves as a foundation for future requirements such as Digital Product Passports.

Beyond consumer support, the Polytag platform provides Hozelock with data regarding product engagement and usage locations after the point of purchase. Data collected between November 2025 and August 2026 showed high engagement levels, with over 11,000 scans and an average dwell time of 19 seconds, significantly exceeding the industry average of 7.4 seconds. The products featuring these codes are available through various retailers, including B&Q.