HP launches new enterprise printing series with AI integration

HP has announced a renewal of its enterprise printing solutions, introducing two new product families: the HP Color LaserJet Enterprise 4000/X400 Series and the HP LaserJet Enterprise MFP X728/Color X778 Series. These devices are designed to bridge physical and digital document workflows through the integration of artificial intelligence, advanced cybersecurity, and edge computing.

The 4000/X400 Series is aimed at small teams requiring professional color printing, featuring speeds up to 35 pages per minute and automatic double-sided scanning of up to 80 images per minute. The X728 and X778 Series support A3 format, reaching printing speeds of 31 pages per minute and scanning capabilities of up to 120 images per minute using AI to organize information.

In the Spanish market, HP reports a recovery in office printing investment. Following a pandemic low of 259 million euros, the market for A3 and A4 printing in Spain is projected to reach 422 million euros this year. Data indicates an 11% growth in both segments during the first half of the year, driven by hybrid work models and a return to corporate offices.