HSMAI Brasil announces Commercial Strategy Conference in Gramado

HSMAI Brasil has opened registrations for the Commercial Strategy Conference Gramado, scheduled for October 6 at the Hotel Master Gramado in Rio Grande do Sul. The event aims to bring hospitality professionals together to discuss marketing, sales, and revenue management strategies tailored to the local market.

Key topics for the conference include the application of artificial intelligence in commercial teams, maintaining average daily rates amidst changing consumer behaviors, and integrating data usage with personalized hospitality experiences. Gabriela Otto, president of HSMAI Brasil and Latam, noted that the goal is to facilitate shared experiences and discuss applicable paths for a market that balances leisure tourism and events.