Hualien launches pomelo promotion with Esther Bunny collaboration

The Hualien County Government has launched the ‘2026 Hualien Pomelo Promotion’ campaign, themed ‘City Harvest Daily.’ To attract diverse consumers, the county is collaborating with the popular South Korean IP ‘Esther Bunny’ to offer limited-edition merchandise, including charms, towels, and socks, through participating local shops and accommodations.

Key events include the ‘Hualien Pomelo Fragrance Market’ at Pacific Park on September 12–13, featuring over 100 stalls, musical performances, and character meet-and-greets. The campaign also introduces specialized products such as ‘Pomelo Glow’ sparkling wine and themed gift boxes.

To expand reach beyond Hualien, pop-up exhibitions and sales will be held in Taipei and Taichung from mid-September. Additionally, a lucky draw in partnership with Jin Sheng Gold Jewelry offers prizes including gold shaped like pomelos. Hualien pomelos, which account for approximately one-quarter of Taiwan’s total production, are being promoted through various retail channels across the country.