Hualien tourism and local brands win major design awards in Tokyo

Hualien-based tourism and local businesses have achieved significant international recognition through recent design awards in Japan.

The ‘2026 Hualien Fun Summer Vacation’ project won a Gold Award at the Tokyo Design Awards in the ‘Conceptual Design – Seasonal Festival & Cultural Tourism Event’ category. The initiative utilized the ‘One Piece’ intellectual property to drive tourism and community revitalization, drawing inspiration from the ‘Kumamoto Reconstruction Project’ following the 2016 earthquake. The event featured large-scale installations at Liyu Lake and interactive stamp rallies to encourage visitors to explore various townships across the county.

In a separate achievement, three Hualien enterprises won Gold at the ‘2026 Japan International Souvenir Design Competition’ held in Tokyo. The winning brands include ‘Huiluan Shudao’ for its Hualien potato mochi, ‘Pineapple Bay’ for its Hualien egg roll stories, and ‘Wendan Fuxing’ for its pomelo nougat. These awards highlight the innovation of Hualien’s agricultural processing and local creative industries on an international stage.