Huanyu Entertainment showcases new productions at MIPCOM Cannes

Huanyu Entertainment presented new productions, including ‘Shadows of Desire’ and ‘Echoes’, at the 42nd MIPCOM Cannes in France. The event focused on branded entertainment, AI-generated content, microdramas, and vertical video.

As the sole Chinese lead partner in the AI Entertainment Forum, Huanyu discussed AI content monetization, AI-assisted production, and digital asset creation. The company also showcased ‘Palace: Forbidden Scent’, an AI-produced series, during the China New Productions Showcase.

The China Pavilion, supported by the State Council Information Office and the National Radio and Television Administration (NRTA), highlighted industry innovation. Huanyu executives met with international platforms and officials, including China’s consul general in Marseille, to discuss expanding the global reach of Chinese cultural content.