Huawei reports 10 million units shipped for Enjoy 90 series

Huawei has announced that its Enjoy 90 series has surpassed 10 million cumulative shipments within approximately seven months of its launch. The series, which includes the Enjoy 90, 90 Plus, and 90 Pro Max, targets the mid-range market with starting prices around 1,299 yuan.

The Enjoy 90 Pro Max has emerged as a significant performer, recording over 3.1 million activations within three months of its release. The series utilizes Huawei’s proprietary Kirin 8-series chips and integrates HarmonyOS to enhance performance. Key technical specifications for the Pro Max model include an 8,500mAh battery and Wi-Fi 7 support.

In broader market data from JD.com covering the period of October 12 to 26, Apple leads the brand sales rankings, followed by Xiaomi and OPPO/OnePlus. While Apple models occupied the top four spots in individual product sales, Huawei’s Enjoy 90 Pro Max ranked tenth on the cumulative top ten list.