HUB International rebrands following major expansion and IPO filing

HUB International, a Chicago-based insurance brokerage and financial services firm, has announced its first rebranding in a decade. The refresh includes a new logo, tagline, “For every ambition,” and a redesigned website to reflect the company’s significant growth and expanded service offerings.

Over the past ten years, the firm has completed more than 600 acquisitions, expanding its workforce to over 21,000 employees. Its capabilities now span commercial risk, employee benefits, retirement planning, and wealth management, with approximately $208 billion in assets under management and advisement. Following a capital raise in May 2025, the company reached a valuation of approximately $29 billion.

The rebranding follows the firm’s filing of papers for an initial public offering (IPO) in late June. HUB is majority-owned by private equity firm Hellman & Friedman, with minority backing from investors including Temasek, T. Rowe Price Investment Management, and Alpha Wave Global.