Hublot names artist Jeff Koons as new brand ambassador

Swiss luxury watchmaker Hublot has announced a new collaboration with contemporary artist Jeff Koons, naming him the brand's newest ambassador. The partnership aims to merge high watchmaking with Koons's iconic artistic style.

Since 2011, Hublot has collaborated with various architects, designers, and artists to challenge industry conventions. This new chapter focuses on the shared philosophy between the watchmaker and the artist: transforming familiar forms into extraordinary objects through technical precision and material science. Koons, known for works such as ‘Balloon Dog’, ‘Rabbit’, and ‘Puppy’, intends to use the collaboration to transcend the physical components of the objects to create deeper emotional connections.