HubSpot introduces AI search visibility tools in new marketing tiers

HubSpot has expanded its Marketing Hub offerings to include Answer Engine Optimization (AEO) capabilities, designed to help marketing teams track brand visibility across AI platforms such as ChatGPT, Gemini, and Perplexity. The AEO tool allows users to inspect AI-generated answers, verify cited sources, and receive content recommendations based on search findings.

Access to AI search visibility features is tied to specific subscription tiers. While HubSpot offers a free version and a Starter tier beginning at $10 per seat, the AI-driven tools are primarily available in the Professional edition, which starts at $100 per seat, and the Enterprise edition at $175 per seat. The standalone AEO tool is priced at $50 per month, though some features may require higher-level HubSpot plans to integrate fully into existing content workflows.