HubSpot launches free AI visibility audit tool for brands

HubSpot has introduced a free AEO Grader that evaluates how generative AI models such as ChatGPT, Perplexivity and Gemini mention a brand. Users input a company name, geographic zone, product or service and sector; the tool returns a quick score covering brand sentiment, notoriety, presence, exposure and market position. A detailed report is offered in exchange for an email address, making the service a lead‑generation asset.

In parallel, marketers are advised to shift focus from traditional Google rankings to visibility on ChatGPT. A five‑step method outlines how to identify audience‑driven questions, gather concrete data, craft evidence‑backed content and position it to become the top reference in AI‑driven answers. The approach is illustrated with a travel‑luggage example, showing how analysis of price data and common consumer frustrations can feed compelling, data‑rich stories that rank highly in AI responses.