HubSpot lowers quarterly customer-growth forecast

HubSpot has lowered its quarterly customer-growth forecast, reducing expectations from 9,000–10,000 net new customers to a range of 5,000–6,000 for the remainder of 2026. Following this announcement, the company's shares fell 19%.

Despite the slower growth outlook, HubSpot's second-quarter revenue rose 20% year-over-year to $911.7 million, and non-GAAP operating income increased 44% to $185.3 million. CEO Yamini Rangan attributed the customer shortfall to a combination of a tightening buying environment—where deals require more high-level approvals—and a strategic shift in how the company sells its artificial intelligence (AI) agents, which now includes trials and outcome-based pricing.

While some market analysts view the sell-off as a reaction to fears that AI might replace traditional SaaS software, others note that HubSpot continues to show strength in the SMB market and maintains an unbroken streak of earnings beats.