HubSpot report finds only 6% of companies achieve transformational AI results

A HubSpot survey of thousands of companies indicates that while 90% of businesses are utilizing artificial intelligence, only 6% are achieving transformational results. HubSpot CEO Yamini Rangan noted that most companies are investing in AI without seeing significant improvements in key metrics such as demand, deals, and customers. To succeed, Rangan suggests that high-performing companies focus on specific outcomes rather than numerous use cases, often running only four or five targeted AI applications.

In the sales sector, there is a disconnect between trust in AI and its practical application. While 83% of sales professionals believe AI can personalize prospect engagement, research suggests many organizations fail to invest in high-value activities like email personalization. Effective implementation relies on leveraging deep CRM data—such as interaction history and behavioral signals—to craft customized content. The depth of this personalization is directly tied to the volume of historical data available within the CRM system.