Huda Beauty launches Brazil sales through Sephora

Dubai‑based cosmetics brand Huda Beauty, founded by makeup influencer Huda Kattan in 2013, is entering the Brazilian market with an exclusive partnership with Sephora. The launch will feature more than 170 products, including the Easy Bake Loose & Pressed Powder, Lip Stains, and Faux Filter Luminous Matte Concealer. Sales begin on 31 July exclusively via the Sephora Brazil app, expand to the Sephora e‑commerce site on 1 August, and reach physical stores nationwide on 4 August. Sephora Brazil’s merchandising director Renata Nakano said the addition reinforces the retailer’s commitment to bring global beauty references to Brazil, while Kattan expressed enthusiasm for Brazilian culture and the market.