Hugo Digital Ads rebrands from Lead Gen Lab

Lead Gen Lab has rebranded as Hugo Digital Ads, effective July 1, 2026. The marketing agency, based in the South Bay of Los Angeles, works exclusively with Compass real estate agents.

Since 2019, the company has managed over $15 million in agent marketing spend, advertised 9,345 listings, and delivered more than 7 billion ad views. It supports more than 1,500 Compass agents annually. Notably, 79 percent of agents named to RealTrends’ ‘The Thousand’ have utilized the company’s services.

Founder Hugo Cortes, a former Director of Performance Marketing and Platforms at Compass, established the agency to provide specialized systems tailored to the specific workflows of Compass agents. The company operates as a DBA of Lead Gen Lab, LLC, and maintains that it is not affiliated with or sponsored by Compass.