Hugo & Guilherme hit ‘Flash’ goes viral via perfume social media trend

The sertanejo duo Hugo & Guilherme is experiencing significant digital success with their song ‘Flash’, which has surpassed 19 million streams on Spotify since its August release. The track has transitioned from a musical hit to a viral social media phenomenon on platforms such as Instagram and TikTok.

A popular trend has emerged where celebrities and internet users reveal their favorite perfumes while the song plays in the background. This ‘olfactory confession’ style of content has featured personalities such as Gkay, Lívia Andrade, and Tata Estaniecki. The song’s lyrics, which reference moments that leave a lasting memory, align with the theme of fragrances leaving a trail.

In response to the song's popularity, the duo is set to record a new version of ‘Flash’ in Belém alongside artist Zé Vaqueiro.