HUGO launches Fall/Winter 2026 collection at 224 Space

HUGO has launched its Fall/Winter 2026 collection through the global campaign ‘Red Means GO’ at 224 Space. The event transformed the venue into a multi-sensory experience, blending fashion with music and contemporary art to engage a younger audience.

The collection features 1990s-inspired silhouettes, sharp tailoring, and distinctive materials. The ‘Red Means GO’ theme reinterprets the color red not as a signal to stop, but as a prompt to move forward, experiment, and defy modern pressures and limitations.

In addition to the exhibition space, the upper level of 224 Space was converted into a listening lounge. The event featured live performances from various Vietnamese artists, including Big Daddy, Thể Thiên, Marzuz, MACHIOT, DJ WOKEUP, and Phạm Đình Thái Ngân, integrating music as a core component of the brand's storytelling.