Hugo López releases book on entrepreneurship and systemic failure

Colombian entrepreneur Hugo López has released a new book, ‘La ruta invisible: Mi camino como emprendedor transformando realidades’, published by Editorial Planeta. Drawing from 20 years of experience and the bankruptcy of three of his companies, López explores the complexities of entrepreneurship.

López argues that business failure is not always the result of individual errors, but often stems from ‘systemic friction’—structural barriers that hinder growth. His work, which covers experiences ranging from Cundinamarca to Silicon Valley, challenges the notion that success or failure depends solely on an individual's effort and decision-making.