Human connection remains vital amid digital communication crisis

A growing crisis of connection is impacting both personal relationships and brand experiences. Despite increased communication technologies, many individuals report feeling invisible due to a lack of responsiveness in digital and physical interactions.

Research highlights a strong consumer demand for human engagement. A PwC 2025 Customer Experience Survey indicated that 86 percent of consumers consider human interaction to be moderately or very important to their brand experience. Additionally, 2026 research from The Harris Poll found that 73 percent of adults aged 18–64 prefer retailers that provide in-person experiences or local events.