Hummel expected to become SS Lazio kit sponsor

SS Lazio is reportedly in advanced negotiations to switch technical sponsors from Mizuno to the Danish brand Hummel starting in July 2027. The current five-year agreement with Mizuno, valued at approximately 5 million euros per season, is set to expire at the end of the 2026/27 season.

Hummel has reportedly submitted a proposal for a five-year deal worth roughly 5 million euros per year, which could bring the club up to 25 million euros in total revenue. While brands such as Umbro and Castore were also considered during the bidding process, Hummel has emerged as the frontrunner.

If the agreement is finalized, Hummel’s signature chevron pattern will appear on the club’s kits for the first time beginning with the 2027/28 season.