Humuss Beauty sees strong demand for vegan skincare in Punjab, India

Humuss Beauty, a vegan and barrier‑first skincare brand, reported rapid growth in Punjab months after its March 2026 launch in India. The state has become a key market, driven by rising consumer awareness of ingredients such as niacinamide, ceramides, retinol and saffron extract. Founder Prabal Bhatia said the response “exceeded our expectations” and highlighted Punjab’s preference for effective, cruelty‑free products.

The brand showcased its portfolio—including Berry Breeze Face Wash, Sun‑Sational SPF 50 Sunscreen, Hello Hydration Moisturiser, Glow O’ Clock Niacinamide Serum, Moon Kissed Retinol Serum and Saffron Rush Anti‑Aging Night Cream—at the Garden of Eden exhibition in Ludhiana on 5–6 August 2026, aiming to engage directly with consumers and retail partners.