Hungary media trends show decline in print and digital readership

According to a 2025 analysis by the National Media and Infocommunications Authority (NMHH), the long-term decline in print media has continued. Circulation for daily and weekly newspapers fell by approximately 10% compared to 2024, and the number of regular readers also decreased.

A significant shift occurred in 2025 as 13 daily newspapers—mostly regional titles—saw more readers online than in print, compared to only three in 2024. While general digital traffic for daily, weekly, and monthly news sites saw declines of 1.2%, 9.3%, and 17.4% respectively, regional portals experienced substantial growth, reaching 792,000 daily visitors.

Among national websites, Nepszava.hu and Vg.hu saw increases in daily visitors. Hvg.hu became the most visited weekly news website with 1.14 million weekly visitors. Conversely, Magyarhirlap.hu lost two-thirds of its daily visitors, and Ripost.hu saw its weekly audience drop by 407,000, falling from 1.1 million to 700,000.