Hungary sees surge in demand for cooling devices and solar products amid heatwave

During the 2024 summer heatwave, Hungarian consumers dramatically increased online searches for cooling equipment and renewable‑energy products. Searches for mobile air conditioners rose almost four‑fold, fan queries grew about 2.5 times, ceiling‑fan interest increased 2.5‑fold, and traditional air‑conditioner and air‑purifier searches nearly doubled. Interest in pool‑related products also nearly doubled despite water‑scarcity warnings.

Renewable‑energy interest surged as well: searches for solar‑panel modules and systems jumped close to five‑fold, while solar‑inverter queries more than tripled. The most pronounced jump was for “aggregators,” with a ten‑fold increase, reflecting concerns about summer storms and power outages. Árukereső’s managing director András Szták noted that the heatwave combined with high energy prices has created a new consumer mindset, where immediate comfort and long‑term energy‑independence decisions coexist.