Hunter launches 170th-anniversary campaign with Kate Moss

British brand Hunter has launched its 170th-anniversary global campaign, titled ‘Iconic by Nature’, featuring model Kate Moss. The campaign, which began on September 25, utilizes digital, social, retail, and outdoor advertising channels to celebrate the brand’s history since its founding in 1856.

Kate Moss, who has maintained a relationship with the brand for over 20 years, serves as the face of the campaign. The initiative aims to blend Hunter’s utilitarian heritage with Moss’s personal style, connecting the brand’s past with a modern vision. The 2026 Autumn/Winter collection is structured around three pillars: Heritage, Contemporary, and Innovation.

A centerpiece of the anniversary is the ‘170th Anniversary Original Tall Wellington Boot’. This model faithfully recreates the brand’s early designs using the original Hunter Green color, featuring special gold hardware and a heritage badge marked ‘Since 1856’. In Japan, anniversary items including boots, bags, and jackets are available through official online stores and select retailers.