HUTCH and Softlogic Glomark win awards at Dragons of Sri Lanka 2026

Several brands achieved major recognition at the Dragons of Sri Lanka 2026 awards, a prominent platform celebrating excellence in marketing communications and advertising.

Telecommunications provider HUTCH secured three honors, including a Gold Award, a Black Dragon, and a Silver Award. Developed in partnership with TBWA Sri Lanka, the Gold Award for Best Use of Artificial Intelligence was granted to ‘The Roaming Hack’ campaign. This initiative was recognized for integrating AI into a creative strategy to enhance customer experiences regarding roaming services. Additionally, the ‘HUTCH Pissuwak Ma Thamai’ campaign earned a Silver Award for Best Product Launch.

In the retail sector, Softlogic Glomark won a Gold award for its ‘Better Life’ campaign. The campaign was recognized for its ability to resonate with the aspirations of Sri Lankan households and its strength in consumer engagement and brand communication.