Huyen Huho buffalo meat brand disappears from sales channels

The popular TikTok brand Huyen Huho, known for its premium dried buffalo meat, has unexpectedly disappeared from its primary sales channels. Users have noted that Nguyen Thi Ngoc Huyen, the influencer behind the brand, is no longer promoting, reviewing, or selling the products on her TikTok profile or other e-commerce platforms.

Previously, the brand gained significant attention after appearing on Shark Tank Vietnam Season 6. Led by founder Hoang Chung Hoc and co-founder Nguyen Thi Ngoc Huyen, the business reported rapid growth, with revenues reaching 60 billion VND in 2022 and cumulative sales hitting 70 billion VND by October 2023. The brand positioned itself as the most expensive buffalo meat on TikTok, with prices reaching up to 1.4 million VND per kilogram on platforms like Lazada and TikTok Shop.