HX Expeditions identifies Americas as its primary global source market

HX Expeditions has announced that the Americas have become its primary global source market. This shift marks a significant milestone for the company, which was founded in Norway and is currently headquartered in London.

Between 2024 and the first half of 2026, the region transitioned from being the third most important market to the leading one. During the first half of 2026, the region recorded a year-on-year growth of 53%, including a 61% increase in sales generated through travel agencies.

To support this expansion, HX Expeditions is increasing resources for North American travel advisors. Initiatives include a new automated onboarding program, the launch of a specialized Groups division, and the expansion of its commercial team. Steve Smotrys, General Manager and Senior Vice President of Commercial for the Americas, stated that the growth reflects strong partnerships with travel advisors and increasing demand across the region.